Once upon a time behind each logo there was a stories, fashion has evolved and left some traditions on the way. In a time when the fashion house turns to the minimalism of their logo, some brands persevere to keep their identities and differences.
SPIRIT:
The freedom is when nobody else tell us what to be, when nobody else control what we see.
No Weakness believe that our beliefs represent what we are and what we will be then the founders wanted to show this spirit through their first logo, This illustration is about Freedom.
EVOLUTION:
The first logo was drawn by Media, the brand used this logo in the first year when they was selling only T-shirts. 1 year later the creative director wanted a new logo to represent the new era for the brand then Media created the current logo but he kept the meaning and heart of previous one.
