As you know No weakness Paris is more than a fashion brand, the parisian label represents a state of mind. No weakness is for all strong minded people who achieve their goals no matter what the sacrifices they have to make on the way of success. This state of mind was inspired by Leory's life.
Leory believes in the law of attraction, it is for this reason that for him this sentence represents more than words the purpose of this affirmation is to push people to think differently, i ain't going back broke is a will to affirmed change.
In 2014 the founder of the brand was working in a fast food chain, following bad experiences in this work where he felt humiliated he had sworn to no longer find himself in this situation and to work hard in order to have better days.